Saving children from a living death ???

I need to find out what this "saving children from a living death" campaign is.
It's the Barnardo's campaign that got complaints, but was cleared.
I think this might be important for my primary research?
I know that it is offensive, as people cared enough to complain to the ASA, but obviously did not offend enough (or breach any of the Advertising Codes) to be pulled.


http://www.guardian.co.uk/society/2003/nov/12/childrensservices.advertising1

An exert from an article from The Guardian:
Wednesday 12 November 2003 14.01 GMT

The last Barnardo's campaign, which showed images of adult suicides and tragic deaths with the line "saving children from a living death", attracted around 20 complaints but was cleared by the ASA.


Is this it?!