http://www.saatchi.com/worldwide/ideas_gallery.aspSaatchi & Saatchi
Client/Product
Association of Women for Action & Research (AWARE)
"Verbal abuse can be just as horrific. But you don't have to suffer in silence..."
Maybe a lesser "hyped" yet still hard hitting ad would be a good way to go for my primary research?
Do I need to get people's initial reaction? Ie: are people desensitised to ads such as the Barnardos heroin baby, or alternatively, are people led to think that it is extremely controversial?
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