Friday, 23 January 2009

ASA - Non-Broadcast Advertising Codes - FEAR AND DISTRESS

http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1506

FEAR AND DISTRESS

9.1 No marketing communication should cause fear or distress without good reason. Marketers should not use shocking claims or images merely to attract attention.

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